Privacy Policy

Last updated: 3 September 2026

Prata Fine Jewellery (Pty) Ltd, trading as Prata Diamonds (“Prata Diamonds”, “we”, “us” or “our”), respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, submit an enquiry, contact us, or interact with our advertising.

1. Information We Collect

We may collect personal information that you voluntarily provide to us, including:

  • Your full name
  • Email address
  • Telephone or WhatsApp number
  • Your jewellery requirements and preferences
  • Your approximate budget
  • Information about the type of jewellery you are interested in
  • Any other information you choose to provide when making an enquiry

We may also automatically collect certain technical information when you visit our website, such as your IP address, browser type, device information and information about how you interact with our website.

2. How We Use Your Information

We may use your personal information to:

  • Respond to your enquiries and requests
  • Provide quotations and information about our jewellery
  • Discuss custom jewellery requirements with you
  • Process and manage orders
  • Communicate with you regarding your enquiry or purchase
  • Improve our website, products and customer experience
  • Measure the effectiveness of our advertising and marketing
  • Comply with our legal and regulatory obligations

We will only use your information for purposes that are reasonably connected to the purpose for which it was collected, or where otherwise permitted by law.

3. Marketing and Advertising

If you interact with one of our advertisements or submit an enquiry through an advertising platform, information relating to your interaction may be shared with or processed by the relevant advertising platform.

We may use services such as Meta (Facebook and Instagram) and Google to advertise our products and measure advertising performance.

These platforms may process certain information in accordance with their own privacy policies.

We do not sell your personal information to third parties.

4. WhatsApp

If you choose to contact us through WhatsApp, your communication will be processed through WhatsApp and subject to WhatsApp's own terms and privacy policy.

We may retain information from your WhatsApp communication where reasonably necessary to respond to your enquiry, provide a quotation or manage your relationship with us.

5. Sharing Your Information

We do not sell or rent your personal information.

We may share information with trusted service providers where reasonably necessary to operate our business, provide our services, process payments, operate our website, manage enquiries, or deliver our advertising.

We may also disclose personal information where required or permitted by applicable law.

6. Protection of Your Information

We take reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

7. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to maintain our business records, to provide our services, or to comply with applicable legal requirements.

8. Your Rights

Subject to applicable law, you may have the right to:

  • Request access to personal information we hold about you
  • Request correction of inaccurate or incomplete information
  • Request deletion of your personal information where legally permitted
  • Object to or restrict certain processing of your information
  • Withdraw consent where processing is based on consent
  • Ask us how your personal information is being used

To exercise any of these rights, please contact us using the details below.

9. Cookies and Tracking Technologies

Our website may use cookies, pixels and similar technologies to improve website functionality, understand website usage and measure advertising performance.

These technologies may be provided by third-party services, including Meta and Google.

You can manage certain cookie settings through your browser or device settings.

10. Third-Party Websites

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties.

We recommend reviewing the privacy policy of any third-party website you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal requirements.

The updated version will be published on this page with the revised date.

12. Contact Us

If you have any questions about this Privacy Policy or how your personal information is handled, please contact us:

Prata Fine Jewellery (Pty) Ltd
Trading as Prata Diamonds
South Africa

Email: sales@prata.co.za
WhatsApp: +27 72 372 2560
Website: prata.co.za